West Strand

PROJECT DESCRIPTION

The majority of this project was the brand identity and stategy of West Strand, along with the packaging of the cocktail kit. The research consisted of interviews, competitor analysis, and other Human-Centered Design techniques. These were done to create a stronger foundation on what the consumers want to see in the market and how might it profit.

The large question we approached was: How can West Strand be an accessible, nonintimidating approach to at-home bartending all while not breaking the bank?

West Strand’s audience consists of West Coast locals over 21. More specifically, people who are interested in learning how to taste. As cocktails at home are returning to fashion, the audience target is younger which is why the price point is lower. The audience consists of people who want to make mixed drinks at home but want to in low quantity but higher quality. People who care about locally sourced ingredients and about drinking for the taste as well as the elements and stories that go into making a delicious cocktail.

Background

The goal with West Strand was to build a product to fill the lack of at-home mixology kits. The objective was to create a product that helps consumers understand what they are drinking and how to make the drink at home. Everything is local to the West Coast providing high-quality ingredients sourced from San Diego to Seattle. This product is an educational experience to understand flavor balancing, pairing, and bartending techniques. West Strand is an at-home bartending experience.