Mr West Cafe Bar

pROJECT DESCRIPTION

I had the opportunity to help update the brand of the growing Mr. West Cafe Bar. I was responsible for updating the brand identity and menu design, exterior signage and wayfinding, packaging, print production, apparel design, event marketing, interior design, merchandising, and photo styling. I worked closely with clients to conceptualize and design custom merchandise, apparel, brochures, and marketing materials that effectively communicated their brand.

When COVID-19 hit, we had to adapt to the changing times and follow new restaurant protocols. I worked hard to create signage, to-go retail offerings, and a new online site that made it easy for guests to order to-go food. Thanks to our efforts, business is thriving even more than before.

Recently, Mr West Cafe Bar expanded to a new location, MRWST Coffee, which I had the opportunity to work on. I was able to dip my toes into the interior design of this project as well as create a new brand identity for this one-off, environmental design, packaging, menu design, and the project management of this project.

Background

Mr. West is your neighborhood cafe, wine shop, and bar, all conveniently wrapped in one space. A handsome and comfortable environment that feels good to be in morning, noon and night. The concept takes inspiration from European cafe culture, one in which a well made espresso, a glass of wine, a pint of beer, and a delicious snack are commonplace. The two locations being in downtown Seattle and University Villge. The third will be opening Spring 2023 in Madrona where I had the opportunity to do the branding, interior design and environmental design.